Rational appeal techniques in dentistry commercial advertisement (dentists as consumers)
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Дата
2022
Назва журналу
Номер ISSN
Назва тому
Видавець
Polonia University in Czestochowa
Анотація
Given the fact that professional communication is becoming more critical in
social interaction worldwide than ever before, professional discourse has been
recently put in the focus of global interdisciplinary research generating considerable
interest in applied linguistics, discourse studies, sociology, psychology, marketing
and information systems. Medical and healthcare discourse encompasses a ramified
system of genres for a wide variety of purposes within the areas of intra-professional,
inter-professional, and doctor-lay person communication; and each genre reflects
discourse community standards and conventions in a particular socio-cultural context.
Опис
Ключові слова
Бібліографічний опис
Kostenko V. Rational appeal techniques in dentistry commercial advertisement (dentists as consumers) / V. Kostenko, I. Znamenska // The interaction of journalism, advertising and PR in the modern media space : International scientific conference : conference proceedings, October 12–13, 2022, Częstochowa, Republic of Poland. – Częstochowa : Baltija Publishing, 2022. – P. 23–26.